Monday, January 7, 2008

Pocket Printer

Polaroid, the company famous for cameras that print instant pictures, unveiled an ultrasmall photo printer today at the Consumer Electronics Show in Las Vegas. The company’s new handheld printers produce color photos using novel thermal-printing technology developed at Polaroid spinoff Zink Imaging and first demonstrated earlier this year. (See “Printing without Ink.”) John Pollock, the vice president and general manager of digital imaging at Polaroid, says that the printers will be available to consumers by the summer, and they will be priced at less than $150.

Pollock calls the device, preliminarily dubbed the “digital instant mobile photo printer,” the ultimate in mobile printing. “When you talk about most portable printers today, you’re dealing with lunchbox-sized printers,” he says. “What Zink allows us to do is to get ultrasmall form factors.”

The printer is about the size of a deck of cards. A user who takes a picture on a cell phone or camera can wirelessly send the file to the printer using Bluetooth, a common short-range wireless technology used in cell phones, or PictBridge, a wireless technology found in a number of cameras. The result is a two-inch-by-three-inch photo printed on paper engineered by Zink.

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